Журнал «Вопросы отраслевой экономики»

DEVELOPMENT OF THE FINANCIAL STRATEGY OF THE ORGANIZATION

Author: Pozhidaeva E.V., Selezneva Y.A.

This article discusses the key points of the formation of the financial strategy of the organization. The article reveals the need for the formation of a flexible plan of financial activity of the enterprise. This is due not only to the high rates of scientific and technological progress, but also to the acceleration of the rhythm of life. This direction is also added by considering such a concept as "financial strategy". From the many possible definitions, the general one is highlighted. Special attention is paid to the essence of building the financial strategy of the enterprise, as well as the components of developing a financial strategy. The factors influencing the effectiveness of the financial strategy of the enterprise are identified and described. One of these factors are the stages of the organization's life cycle. Considerable attention is paid to the methods of developing the financial strategy of the enterprise. The features of each of the six main methods are revealed. The idea is substantiated that the choice of the method of developing the financial strategy of the enterprise is based on the available factors. The role of the tools used to optimize the financial strategy in the functioning of the enterprise is considered. The need to develop a mechanism for the implementation of short-term and long-term financial goals becomes clearly visible. The article summarizes the importance of a well-formed financial strategy of the organization to achieve the desired results.

Key words:
financial strategy; methods of developing a financial strategy; stages of the organization's life cycle; tools for optimizing financial strategy; the functioning of the enterprise