Журнал «Филоlogos»

MODEL OF VERBAL VOCABULARY FOR REGIONAL IDENTIFICATION MEANS

Author: Tokarev G.V.

The article deals with the vocabulary model of verbal means of regional culture identification. These means are considered as a kind of linguocultural units, i.e. semiotic values having verbal nature, but performing cultural functions. The main research methods and techniques are introspection and dictionary article modeling. The specificity of the dictionary lies in its empirical material and way of describing the meaning. The dictionary belongs to the category of linguocultural, i.e. it captures the peculiarities of naive consciousness. It differs from historical and ethnographic reference books of encyclopedic nature in its vocabulary composition and the way of presenting the material. The object of description will focus on linguocultural units, constituting the basis of linguocultural regional consciousness and having a precedent character: quasisymbols, quasistandards, regional brands. This vocabulary is aimed at capturing naïve consciousness. This principle of lexicography reflects the specificity of unit description: a layer-by-layer explication of the meanings relevant to the average representative of a mass regional subculture. The lexicographed units should correspond to the thesaurus of the chosen cultural paradigm, reflect the uniqueness of the chosen regional culture in its invariant interpretation and have a precedent character. This vocabulary is to be ideographic. The presentation of the conceptual areas will be done in a two-level way. First, the empirical material will be divided according to the basic values of the regional culture. Secondly, the highlighted axiological categories will be represented by thematic fields. Each axiological field will represent a separate linguocultural history, and the elements of the thematic fields will represent linguocultural stories. The units of the thematic field will be arranged according to the alphabetical principle. The significance of the vocabulary of verbal identification consists in the fact that it will register the dominants of ordinary consciousness at a synchronous cross-section of subculture development; systematize subculture values; reflect the mechanisms of formation and development of brands.